Anahit Khalatyan
User experience designer, DeFi & fintech
Senior UX designer with 6+ years simplifying complex systems — blockchain intelligence, risk scoring, and transaction flows — through research-driven, data-informed design. I work as a trusted partner to product and engineering teams, turning dense financial and on-chain data into experiences people can actually use.
Selected work
Case study 01
BetterBooking.ai
Freelance UX/UI design project. Joined during the early ideation phase — 5–6 months.
UX design & UI design
User interviews & research
Leading brainstorming & ideation sessions
Translating user insights into product and design solutions
Case study 02
coUniverse
Freelance UX design & product audit. Joined during the initial version of the app — 2 months.
UX audit
User journey analysis
UX & usability evaluation
Information architecture
User flow optimization
Ideation & brainstorming
Product strategy
UX recommendations
Case study 03
Crystal Intelligence
Full-time UX/UI designer. Joined the design team and led the design process — 2 years 3 months.
UX design
Design system leadership
Design strategy
User flow & journey mapping
Leading design sprints
Facilitating brainstorming sessions
Client 1:1 workshops & meetings
Stakeholder collaboration
Prototyping & interaction design
Usability & UX optimization
Cross-functional collaboration
Experience
2017 — 2026Apr 2022 — Aug 2026Podgorica
Founder & AI User Experience Specialist, Wevify
- Turn AI product ideas into reality — guiding and shaping the entire journey from first concept to launch.
- Lead comprehensive research, UX strategy, and product design for early-stage startups.
- Deliver development-ready assets end to end, handling everything between initial spark and go-live.
Dec 2022 — Feb 2025Podgorica
UX Design Specialist, Crystal Blockchain Analytics
- Conducted in-depth user research and built detailed personas to align the platform with the needs of compliance officers, investigators, and financial institutions.
- Designed an intuitive navigation structure and seamless user flows, ensuring easy access to risk assessments, transaction monitoring, and investigative tools.
- Developed high-fidelity prototypes and ran usability testing to validate design decisions and optimize workflows for efficiency.
- Crafted a clean, data-driven UI with accessible, responsive designs across desktop and mobile.
- Integrated user feedback loops and iterative improvements, enhancing accessibility, engagement, and overall satisfaction.
Oct 2021 — Dec 2022Hybrid, Podgorica
UX Team Lead, Bild Studio
- Defined UX strategies, mentored designers, and ensured seamless collaboration between design, development, and product teams.
- Led the design of complex web and mobile applications, optimizing user flows, navigation, and interactive elements.
- Developed wireframes and interactive prototypes, validating design decisions through continuous user feedback and iteration.
- Implemented scalable design systems and accessibility best practices across multiple projects.
May 2021 — Apr 2022Remote
User Experience Designer, Trigon
- Conducted research, stakeholder interviews, and competitor analysis to understand the unique challenges of accounting professionals.
- Designed intuitive workflows and interfaces for complex financial processes, prioritizing efficiency and ease of use.
- Built a scalable, component-based design system for long-term consistency and maintainability.
- Structured core platform functionality for seamless navigation and a frictionless experience.
Jun 2021 — Sep 2021Remote
UI/UX Design Instructor, Business Development Group
- Taught fundamentals of UX and UI design — usability heuristics, user research, wireframing, prototyping, and usability testing.
- Covered visual hierarchy, typography, color theory, and interactive design principles.
- Guided students through design systems, component libraries, and collaborative tools like Figma.
May 2020 — May 2021Yerevan, Armenia
UX Designer, Arctx.co
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- Conducted research and usability testing to understand user needs and improve designs.
- Designed intuitive interfaces and user flows across web and mobile.
- Worked closely with developers and product managers to align UX with business goals.
Apr 2020 — May 2021Yerevan, Armenia
UX Designer, MOA Communications
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- Designed eGaming websites focused on user engagement, ease of navigation, and gameplay experience.
- Designed casino platforms with smooth interactions across game selection, account management, and promotions.
- Ensured all designs were responsive and consistent across devices and screen sizes.
May 2019 — Oct 2019Zurich, Switzerland
Designer / 2D Animator, HAY-HAY Concept
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- Produced 2D animated videos to promote products and services, enhancing brand visibility.
- Designed social media imagery tailored to specific platforms to drive engagement.
- Worked closely with the marketing team to keep designs on-brand and optimized across channels.
Mar 2019 — Aug 2019Yerevan, Armenia
UI/UX Designer, Performance Media Technologies
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- Designed intuitive websites with smooth user flows and enhanced engagement.
- Ensured full responsiveness across mobile, tablet, and desktop.
- Worked within branding guidelines to create visually aligned websites.
Dec 2017 — Mar 2019Armenia
UI/UX Designer / 2D Animator, Munich Ventures
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- Created user-centered designs focused on usability and smooth user flows.
- Developed visually appealing, intuitive interfaces aligned with brand identity.
- Produced 2D animations to communicate complex ideas and elevate the overall experience.